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How to Bust Up B2B SilosTips on putting the “co” back in collaboration

Maureen Waters – CMO, Ten-X

Getting to “Eureka!”How existing data can make all the difference

John Parker – Clinical Assistant Professor, Kellogg School of Management

Learn. Share. Connect.Welcome to the B2B Brand Council, where senior-level marketers, business leaders and academics meet for peer-to-peer learning, sharing and networking.

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A Better Brand of Partner How to select a branding agency

Julie Springer – CMO of TransUnion

Behave Yourself! Why good brand governance isn’t just about rules

Andy Bosman – CMO of RSM US

Beyond Customer-Centric Why responsive companies are toast

Robert Wolcott PhD – Kellogg School of Management

CMO as Business Strategist Your company (and career) needs a more strategic approach

Clay Stobaugh – EVP and CMO of John Wiley & Sons

Why B2B M&A Needs Marketers Mergers and acquisitions most often fail–but marketers can help

Kathy Seegebrecht – VP Corporate Marketing at UL

Where “Why” Is Taking B2BHow purpose transformed one B2B category leader

Dave McLaughlin – VP of Marketing for Clarke

The Profit in PurposeThe new winners first answer the question “Why?”

Rachel Klein – Director of Strategy at Avenue

Tough love for CMOs What B2B CEOs want from marketers

Don Lewis – President of SCA AfH Personal Hygiene

The B2C Change in B2B The trends transforming B2B

Charlie Breit – VP of Marketing for SurePayroll

Next-Gen B2B CMO How to grab a seat at the big table

Kim Metcalf-Kupres – VP and CMO of Johnson Controls

B2B CEO as Brand Guru How marketing can find an ally in the C-Suite

Bill Nussey – Former CEO of Sliverpop and Founder of An Energy Project

B2B Creativity No, it’s not an oxymoron—it’s a must

Steven Handmaker – CMO of Assurance

Outside Insight How B2B CMOs Take the Strategic Lead

Sheryl Pattek – Executive Partner of Forrester

Calling BS on B2B Get Human, or Get Lost

Ken Schmidt – Former Director of Communication for Harley-Davidson

About

The B2B Brand Council is a consortium of senior-level B2B marketers, business leaders and academics dedicated to elevating the practice and professionalism of business-to-business marketing. It is an industry initiative of Avenue.

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