Skip to content
  • About
  • Join

Customer-centricity

Beyond Customer-Centric Why responsive companies are toast

Robert Wolcott PhD – Kellogg School of Management

The B2B Brand Council is a consortium of senior-level B2B marketers, business leaders and academics dedicated to elevating the practice and professionalism of business-to-business marketing. It is an industry initiative of Avenue.

Feedback? Questions? Get in touch.

© 2016-2022. All rights reserved, the B2B Brand Council.

We invite you to follow the B2B community and stay up-to-date on the newest articles from the B2B Brand Council.

Join our community to receive periodic updates.