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Strategy

Getting to “Eureka!” How existing data can make all the difference

John Parker – Clinical Assistant Professor, Kellogg School of Management

CMO as Business Strategist Your company (and career) needs a more strategic approach

Clay Stobaugh – EVP and CMO of John Wiley & Sons

The Profit in Purpose—The new winners first answer the question “Why?”

Rachel Klein – Director of Strategy at Avenue

Next-Gen B2B CMO How to grab a seat at the big table

Kim Metcalf-Kupres – VP and CMO of Johnson Controls

Outside Insight How B2B CMOs Take the Strategic Lead

Sheryl Pattek – Executive Partner of Forrester

The B2B Brand Council is a consortium of senior-level B2B marketers, business leaders and academics dedicated to elevating the practice and professionalism of business-to-business marketing. It is an industry initiative of Avenue.

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