Marketing

A Better Brand of Partner: How to select a branding agency

Julie Springer – CMO of TransUnion

Tough love for CMOs What B2B CEOs want from marketers

Don Lewis – President of SCA AfH Personal Hygiene

The B2C Change in B2B The trends transforming B2B

Charlie Breit – VP of Marketing for SurePayroll

B2B Creativity No, it’s not an oxymoron—it’s a must

Steven Handmaker – CMO of Assurance

The B2B Brand Council is a consortium of senior-level B2B marketers, business leaders and academics dedicated to elevating the practice and professionalism of business-to-business marketing. It is an industry initiative of Avenue.

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